AUTHORIZED FEDERAL SUPPLY SCHEDULE PRICE LIST

General Services Administration's
Multiple Award Schedule for Advertising and Integrated Marketing Solutions (AIMS)
Solicitation Number FCXA-M2-03001-E
Refresh Number 7, As Of Oct 2, 2002
FSC Group 541
CONTRACT NUMBER:
GS 23F0113F





9210 Stone Post Circle . Houston, Texas 77064
281.807.9002 . fax 281.807.1964
www.KeenaAndCompany.com

Questions or ordering please contact: Keena Collins
Email: Keena@KeenaAndCompany.com

Business size: Small
Certified Woman-Owned

LABOR CATEGORY DESCRIPTIONS
FCXA-M2 -030001-E
Advertising and Integrated Marketing Solutions (AIMS)

Topic	Description	Page
Ordering Information	General information regarding terms of Keena & Company's federal contracts award	1
Hourly Labor Rates	Labor/Task Categories for all listed SINs for five years	3
Advertising Services SIN 541-1	Design, coordinate and implement use of a wide variety of outdoor marketing and media to effect public information campaigns and educate the public about government-sponsored messages and programs. Develop, produce and perform radio, television and public service announcements promoting public awareness of, or preparing the consumer market for, a product or service.	4
Public Relations Services SIN 541-2	Create, develop and implement strategies and customized media messages for successful media and public relations campaigns, including coordination and production of radio and television broadcasts, writing of copy, newspaper and magazine articles and columns.	4
Market Research and Analysis SIN 541-4A	Develop and implement customized strategic marketing plans to increase awareness of products, services and issues to the public or a targeted audience.	4
Integrated Marketing Services SIN 541-5	Design and implement comprehensive media campaigns, including marketing research, public service announcements, commercial art/graphic design, radio, television, outdoor advertising, flyers, brochures, direct mail, event planning, press and public relations, website design, speakers' bureau, conference and trade show exhibits	4
Other Direct Costs (ODC's) SIN 541-1000	Print Media	5
Other Direct Costs (ODC's) SIN 541-1000	Production (Visual and Audio)	7
Other Direct Costs (ODC's) SIN 541-1000	Event-Related Items (Catering and Venue)	19

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

All Terms and conditions agreed upon between the General Services Administration (GSA) and Keena & Company is as follows:

Special Item Numbers SIN(s) Awarded:

1. 541 1          Advertising Services
2. 541 1000    Other Direct Costs
3. 541 2          Public Relations Services
4. 541 4A       Market Research and Analysis Services
5. 541 5          Integrated Marketing Services
   
   
6. Prices shown in price list are net, all discounts deducted and valid for all domestic areas. See attached labor hour awarded categories, prices and other direct cost categories and prices.

2. Maximum Order: $1 million. Orders over this amount shall be subject to additional negotiation of prices.
   
   
3. Minimum Order: $500
   
   
4. Geographic Coverage: Domestic Only.
   
   
5. Point of Production: Houston, Texas.
   
   
6. Discount from List Prices or Statement of Net Price: Prices are net. All discounts are already deducted.
   
   
7. Quantity/Volume Discount: None.
   
   
8. Rebate Back Media Commissions: Any commissions received for media will either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the project, whichever the ordering agency prefers.
   
   
9. Prompt Payment Discount: 2% net 30, 1% net 60
   
   
10. Notification that Government Purchase Cards are Accepted Below the Micropurchase Threshhold: Government Credit Cards are accepted for all orders.
    
    
11. Time of Delivery: Will adhere to the delivery schedule as specified on the agency's purchase order.
    
    
12. F.O.B. Points: Destination
    
    
13. Ordering Address:
    • Keena & Company
    • 9210 Stone Post Circle
    • Houston, TX 77064
    • Phone: 281.807.9002
    • Email: Keena@KeenaAndCompany.com
    
    
14. Ordering Procedures: For supplies and services, the ordering procedures, information on blanket Purchase Agreements (BPA's) and a sample BPA can be found at the GSA/FSS schedule homepage (fss.gsa.gov/schedules)
    
    
15. Payment Address:
    • Keena & Company
    • 9210 Stone Post Circle
    • Houston, TX 77064
    • Phone: 281.807.9002
    • Email: Keena@KeenaAndCompany.com
    
    
16. Warranty Provision: The contractor warrants and implies that the items delivered hereunder are merchantable and fit for the particular purpose described in this contract.
    
    
17. Documents: The following documents are incorporated by reference and made a material part of this contract:
    • Keena & Company's Representations and Certifications dated September 27, 2003;
    • Keena & Company's Final Proposal Revisions letter dated January 23, 2004.
      1. Clause I-FSS-920 - GSA Ordering Procedures for Services (Requiring A Statement of Work;
      2. Clause 552.232-82 Contractor's Remittance (Payment) Address
      3. Clause 52.204-7 Central Contractor Registration
      4. Clause I-FSS-40 Contractor Team Arrangement
      5. Clause C-FSS-370 Contractor Tasks/Special Requirements
      6. 552.238-74 Industrial Funding Fee and Sales Reporting
      7. Delete Clause 552.238-76 Industrial Funding Fee
    
    
18. Price Reduction Clause 552.238-75 (Sep 1999): All terms under the Price Reduction Clause 552.238-75 (Sep 1999) are applicable. Keena & Company agrees that the Price Reduction Clause will be predicated upon all their commercial end users. Throughout the term of this contract, the Government will maintain its relationship to Keena & Company's commercial end users.
    
    
19. Economic Price Adjustment Clause 552.216-70 (ALT 1 Sep 1999): The Economic Price Adjustment (EPA) Clause will apply under this contract since Keena & Company's has provided invoices to substantiate prices. The EPA is 3.0%.
    
    
20. Contract Scope: These contracts shall only be used for Marketing, Media and Public Information Services; any other use may subject Keena & Company to penalties provided by statute and regulation.
    
    
21. Travel Costs: Costs for transportation, lodging, meals and incidental expenses incurred by the contractor's personnel on official company business are allowable subject to the limitations contained in the Federal Travel Regulations
    
    
22. Duns Number: 130477057
    
    
23. CCR Registration: Contractor is registered in the Central Contractor Registration database.

Labor/Task Categories and Hourly Rates

The following prices awarded under this contract include the 0.75% Industrial Funding Fee (IFF) and applicable discount from commercial rates and are applicable to all SINs in the contracts:

SIN 541-1 Advertising Services

Keena & Company has used posters, newspaper advertisements, newsletters, brochures, various promotional materials (such as balloons, key chains, umbrellas), outdoor signage, pamphlets, magazines and exterior and interior bus panels to promote various public information campaigns. Additionally, we have developed and produced multi-media national advertising campaigns using outdoor billboards. We can also develop, produce and perform your radio, television and public service announcements. Keena and Company has staff that has been respected in the industry and well-known to the public for many years for their ability to develop and perform radio, television and public service announcements effectively promoting public awareness of, or preparing the consumer market for, a product or service. We have built an invaluable network of resources and contacts in the media industry, and have just what you need to make an effective announcement with maximum impact.

SIN 541-2 Public Relations Services

Keena & Company has a long history of successfully developing customized media messages and strategies, resulting in highly successful media and public relations campaigns. We have experienced radio and television broadcasters and producers, writers of commercial copy, have written numerous newspaper and magazine articles and columns, and have a depth of experience that spans virtually every type of public medium.

SIN 541-4A Market Research and Analysis

The Keena & Company marketing team has many years of broad-based experience in market research and analysis, and has developed successful marketing campaigns to promote public awareness of numerous products, services and concepts. We can identify and promote your interests to a specific target audience, maximizing your marketing dollar.

SIN 541-5 Integrated Marketing Services

If you have comprehensive marketing, media and public information needs, Keena & Company has cost-effective answers for you on all fronts. We can create a comprehensive solution to effectively market multimedia campaigns to the public or to your specific target audience. We can design a comprehensive media campaign which includes marketing research, public service announcements, commercial art/graphic design, radio, television, outdoor advertising, flyers, brochures, direct mail, event planning, press and public relations, website design, speakers' bureau, conference and trade show exhibits.

SIN 541-1000 Other Direct Costs (ODCs)

The labor hourly rates do not include the cost for supplies, materials, and other direct cost directly related to the services being offered. Individual agency orders may alter the type, quality, and timing of each component, which may result in a lower/higher price for specific requirements. However, task orders may not exceed the awarded amount as specified, without a modification to the contract. The awarded other direct costs under this contract are listed on the following pages: